United Imaging Healthcare
Haijie Hu (Creative Direction)
Fan Yang (Design Direction)
Qi Xiang (Interior Design)
Fiona (3D Design)
Passion for change
United Imaging is a Chinese leading healthcare company that produces advanced medical products and offers innovative medical IT solutions.
We aimed to create a showroom that is not only a container for product display,
but also an emotionally appealing narrative, to enhance the brand image.
Consistent with the brand image, we create a minimalistic exhibition hall. Necessary details and interactions provide visitors with a memorable experience to build a stronger brand image.
The design benefits from the high ceiling and a 3000 sqm area free of pillars. In this dramatic spatial conflict, visitors thus become a tiny dot compared to the vast space and machines presented.
Design Research, Interior Design (partial)
A Prose Poem of Ellipse
UNITED IMAGING Wuhan Showroom