Alibaba Local Life
2020 - 2021
Frank (Technology Direction)
Guan (Graphic Design)
Cyan (3D Design)
Alibaba Local Life Service is the merger of Ele.me (the largest food delivery service platform in China) and Koubei (local commerce platform)
How to integrate physical products and massive amounts of data content into an effective experience, allowing Business Partners to intuitively understand its technology and complex systems?
How to redesign an area of only 90 sqm into an interactive showroom without changing the structure and existing materials?
Design an interactive wall system to provide a compelling visual story
Use surface studio as an interactive controller, through moveable screens to connect the physical and digital interface
Concept Design, UX Design, Content Design, Pitch Deck, Presentation
Alibaba Local Life Showroom
for the interactive system
We did renderings to test the idea of connecting physical and digital displays with a movable screen.
It is worth mentioning that we completed the overall concept design in 3 days in a team of 3 and won the bid!
for the touch wall
How to present
Combination of physical pattern and animation projection
ELEME's development history as the main timeline, introducing the company story of KOUBEI and KERUYUN
How to interact
Visitors touch the highlighted image on the wall, which can trigger the corresponding animation to tell the story of the company's development